Measurement of the Credibility of Peers and Spouses [electronic resource] / James C. McCroskey and Others.
This study was designed to investigate the generalizability of source credibility scales across various types of sources and various types of subjects. Semantic differential scales from previous studies were used as an additional item pool for this study. Results of the work indicated that the facto...
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1973.
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Internet
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| Call Number: |
ED078467
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| ED078467 | Available |