Attitudes of Students in Grades Six, Eight, and Twelve Toward Television Commercials [electronic resource] / Larry Baumer and John Starkey.
A 20 item television commercial attitude survey given to 232 6th, 8th, and 12th grade students tested the hypotheses that: 1) younger children are more influenced by commercials than are older children; 2) that children are more apt to buy products which exert peer pressure upon them; and 3) that ch...
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1973.
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Internet
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ED077233
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| ED077233 | Available |