How Many Es Are There? [electronic resource] : A Critical Analysis of Problems Concerning Determination of Evaluative Factors of Semantic Differential Scales / Philip G. Bashook and Stephen F. Foster.
In measuring attitudes by Semantic Differential, bipolar adjective scales with high loadings on an evaluative factor derived by Principal Components Analysis are used typically as unidimensional attitude measures. Komorita and Bass, using conventional statistical techniques, report the discovery of...
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1973.
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Internet
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ED076676
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| ED076676 | Available |