Political Advertising and the 1972 Campaign A Communication Failure /

Political Advertising and the 1972 Campaign [electronic resource] : A Communication Failure / Kenneth G. Sheinkopf and M. Timothy O'Keefe.

During the 1972 presidential election campaign, both Senator McGovern and President Nixon used the longer, documentary-type, paid announcements of five-, fifteen-, or thirty-minutes in length. Critics asserted that the shorter spots did not allow enough time for the voters to learn substantive infor...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Sheinkopf, Kenneth G.
Other Authors: O'Keefe, M. Timothy
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1973.
Subjects:
Communication (Thought Transfer)
Information Utilization.
Mass Media.
Political Attitudes.
Propaganda.
Public Opinion.
Publicize.
Social Attitudes.
Television Commercials.
Television Research.

Internet

Full Text (via ERIC)

Online

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Call Number: ED075863
ED075863 Available

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