Multidimensional Measurement with the D Statistic and the Semantic Differential [electronic resource] / Mervin D. Lynch.
Three approaches used in the analysis of semantic differential data to determine similarity in meaning between profile ratings on concept pairs are discussed. These approaches are: (1) to compute mean scores on each scale for each concept and to compare concepts on a scale-by-scale basis; (2) to for...
Saved in:
| Online Access: |
Full Text (via ERIC) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1972.
|
| Subjects: |
Internet
Full Text (via ERIC)Online
| Call Number: |
ED064316
|
|---|---|
| ED064316 | Available |