Predicting Mass Media Effects [electronic resource] : A Cognitive Approach / Thomas F. Gordon.
In this theoretical working paper, an attempt is made to pull together the two areas of cognitive information processing and emotional arousal, in order to provide a fuller framework for examining media effects. The development of a cognitive-behavioral index is proposed as a research tool resulting...
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1971.
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Internet
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| Call Number: |
ED063746
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| ED063746 | Available |