A Cognitive Response Analysis of the "Sleeper Effect." [electronic resource] / Anthony G. Greenwald and Paulette M. Gillig.
This paper presented the cumulative knowledge that the authors gained about the "sleeper effect" during a series of 5 experiments. The "sleeper effect" is the improved effects of communication over time -- after one has a chance to "sleep on it." From their experiments,...
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1971.
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Internet
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ED056333
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| ED056333 | Available |