The Effect of Three Message Organization Variables Upon Listener Comprehension [electronic resource] / Arlee W. Johnson.

Public speaking texts urge speakers to organize their message in order to increase their audience's comprehension of it. Tests were run to determine if listeners understand better when three message organization variables are employed in a speech: explicit statement of the central idea, explici...

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Online Access: Full Text (via ERIC)
Main Author: Johnson, Arlee W.
Corporate Author: State University of New York College, Geneseo
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1971.
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Call Number: ED048750
ED048750 Available