Reducing Proximity Error in Administering the Semantic Differential. Final Report [electronic resource] / Robert B. Kane.
An experimental study examined the possibility that proximity error could bias results from semantic differential questionnaires. Proximity error occurs when, due to the ordering, or polarity, of the differential scales, one answer on the semantic differential results in another answer to a subseque...
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Format: | Electronic eBook |
Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1968.
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ED032761
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ED032761 | Available |