Marketing Education A Future Perspective. Special Publication Series No. 37 /

Marketing Education [electronic resource] : A Future Perspective. Special Publication Series No. 37 / Richard L. Lynch.

A project was undertaken to develop and publish a national plan for marketing education at pre-baccalaureate levels. During the project, the author of the study reviewed literature pertaining to the past, present, and future of business, marketing education, marketing, and vocational education. In a...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Lynch, Richard L.
Corporate Author: National Center for Research in Vocational Education (U.S.)
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1983.
Subjects:
Administrator Attitudes.
Business Education.
Distributive Education.
Educational History.
Educational Needs.
Educational Objectives.
Educational Philosophy.
Educational Planning.
Educational Policy.
Educational Practices.
Educational Trends.
Federal Legislation.
Futures (of Society)
Interviews.
Literature Reviews.
Marketing.
National Programs.
Needs Assessment.
Position Papers.
Postsecondary Education.
Secondary Education.
Trend Analysis.
Vocational Education.

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Call Number: ED229645
ED229645 Available

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