Post-Secondary Education [electronic resource] : Entering the Age of the Consumer / John A. Lencyk.
The traditional sellers' market in higher education has become a buyers' market, with both the nature of the student body and the services offered being changed. Marketing, as a comprehensive tool for planning and delivery of educational services, offers an integrated method for meeting th...
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Full Text (via ERIC) |
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1980.
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Internet
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| Call Number: |
ED213298
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| ED213298 | Available |