Anticipatory Consumer Socialization [electronic resource] / Roy L. Moore and George P. Moschis.
Anticipatory consumer socialization is the learning of consumer roles and perceptions, which will be assumed at a later time, such as those that children acquire before they become adult consumers. A survey of 784 adolescents was conducted in a southern state to examine the anticipatory consumer soc...
Saved in:
| Online Access: |
Full Text (via ERIC) |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1981.
|
| Subjects: |
Internet
Full Text (via ERIC)Online
| Call Number: |
ED203356
|
|---|---|
| ED203356 | Available |