Multinational Advertising Agencies in Latin America [electronic resource] / Fred Fejes.
An overview of the international expansion of advertising agencies based in the United States is presented in the first part of this paper. The various types of strategies used by the agencies in their expansion efforts are discussed along with some of the problems they have faced. The second part o...
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Full Text (via ERIC) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1980.
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| Subjects: |
Internet
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| Call Number: |
ED189616
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| ED189616 | Available |