Assessment of the Visual Image in Film, Television and the New Visual Media Research Design /

Assessment of the Visual Image in Film, Television and the New Visual Media [electronic resource] : Research Design / James E. Fletcher.

This paper discusses several considerations and techniques in doing research which attempts to measure the effects of visual images on viewers. For example, to describe precisely the effects of some element of a visual image or series of images, researchers must be able to specify the institutional...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Fletcher, James E.
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1993.
Subjects:
Audience Response.
Context Effect.
Films.
Instrumentation.
Mass Media Effects.
Measurement Equipment.
Measurement Techniques.
Research Design.
Research Methodology.
Research Problems.
Researchers.
Television.
Visual Environment.
Visual Literacy.

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