Cross-Cultural Communication Issues in Business Textbooks What the Texts Should, But Often Don't, Do /

Cross-Cultural Communication Issues in Business Textbooks [electronic resource] : What the Texts Should, But Often Don't, Do / Judee Reel.

Based on examination of a number of international business (IB) textbooks, all of which were found deficient in their treatment of the cross-cultural aspects of IB, 12 principles that should be reflected in the content and construction of IB texts are presented, with explanation and illustrations: (...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Reel, Judee
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1995.
Subjects:
Behavior Standards.
Business Administration Education.
Business Communication.
Cultural Awareness.
Cultural Context.
Cultural Traits.
Culture Conflict.
Higher Education.
Intercultural Communication.
International Trade.
Language Role.
Language Usage.
Languages for Special Purposes.
Textbook Content.
Textbook Selection.

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Call Number: ED388073
ED388073 Available

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