Mass Media Influence on Adolescent Consumer Behavior

Mass Media Influence on Adolescent Consumer Behavior [electronic resource] / Roy L. Moore and Others.

Questionnaires completed by 607 middle school and high school students provided data about the learning of selected advertising-related cognitions among adolescents and on the short-term effect of these cognitions and other communication variables on adolescent consumption behavior. Among the findin...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Moore, Roy L.
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1977.
Subjects:
Adolescent Behavior.
Adolescents.
Advertising.
Behavior Patterns.
Cognitive Development.
Communication (Thought Transfer)
Consumer Economics.
Consumer Education.
Credibility.
Elementary Secondary Education.
Family Influence.
Interaction.
Mass Media.
Media Research.
Peer Influence.
Retention (Psychology)
Socioeconomic Influences.
Student Attitudes.

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Call Number: ED165182
ED165182 Available

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