To the Federal Trade Commission in the Matter of a Trade Regulation Rule on Over-the-Counter Drug Advertising [electronic resource]
This report supports amending the proposed Federal Trade Commission (FTC) Rule on Over-the Counter (OTC) Drug Advertising to insure better protection for children, illiterate populations, the deaf and the blind, from advertising on the air-waves. Several points are addressed: (1) the difficulties of...
Saved in:
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Full Text (via ERIC) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1977.
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| Subjects: |
MARC
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| 099 | |f ERIC DOC # |a ED138277 | ||
| 110 | 2 | |a Council on Children, Media, and Merchandising. | |
| 245 | 1 | 0 | |a To the Federal Trade Commission in the Matter of a Trade Regulation Rule on Over-the-Counter Drug Advertising |h [electronic resource] |
| 260 | |a [S.l.] : |b Distributed by ERIC Clearinghouse, |c 1977. | ||
| 300 | |a 75 p. | ||
| 500 | |a ERIC Document Number: ED138277. | ||
| 500 | |a ERIC Note: Some pages may be marginally legible due to small print of the original document; Photographs may reproduce poorly. |5 ericd. | ||
| 520 | |a This report supports amending the proposed Federal Trade Commission (FTC) Rule on Over-the Counter (OTC) Drug Advertising to insure better protection for children, illiterate populations, the deaf and the blind, from advertising on the air-waves. Several points are addressed: (1) the difficulties of combining the rule making schedules of the Food and Drug Administration (FDA) and the FTC; (2) the nature of OTC advertising and labeling, particularly for large child audiences; (3) behavioral studies on techniques of television commercials; (4) ambiguous interpretations of FDA language on the part of those regulated; and (5) the vulnerabilities of the functionally illiterate, the deaf, and the blind. (DAG) | ||
| 650 | 0 | 7 | |a Behavioral Science Research. |2 ericd. |
| 650 | 1 | 7 | |a Blindness. |2 ericd. |
| 650 | 1 | 7 | |a Children. |2 ericd. |
| 650 | 1 | 7 | |a Deafness. |2 ericd. |
| 650 | 1 | 7 | |a Drug Legislation. |2 ericd. |
| 650 | 0 | 7 | |a Federal Legislation. |2 ericd. |
| 650 | 1 | 7 | |a Functional Literacy. |2 ericd. |
| 650 | 0 | 7 | |a Government Role. |2 ericd. |
| 650 | 0 | 7 | |a Merchandise Information. |2 ericd. |
| 650 | 0 | 7 | |a Publicize. |2 ericd. |
| 650 | 1 | 7 | |a Television Commercials. |2 ericd. |
| 650 | 0 | 7 | |a Television Research. |2 ericd. |
| 650 | 0 | 7 | |a Television Viewing. |2 ericd. |
| 856 | 4 | 0 | |z Full Text (via ERIC) |u http://files.eric.ed.gov/fulltext/ED138277.pdf |
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