To the Federal Trade Commission in the Matter of a Trade Regulation Rule on Over-the-Counter Drug Advertising

To the Federal Trade Commission in the Matter of a Trade Regulation Rule on Over-the-Counter Drug Advertising [electronic resource]

This report supports amending the proposed Federal Trade Commission (FTC) Rule on Over-the Counter (OTC) Drug Advertising to insure better protection for children, illiterate populations, the deaf and the blind, from advertising on the air-waves. Several points are addressed: (1) the difficulties of...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Corporate Author: Council on Children, Media, and Merchandising
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1977.
Subjects:
Behavioral Science Research.
Blindness.
Children.
Deafness.
Drug Legislation.
Federal Legislation.
Functional Literacy.
Government Role.
Merchandise Information.
Publicize.
Television Commercials.
Television Research.
Television Viewing.

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Call Number: ED138277
ED138277 Available

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