To the Federal Trade Commission in the Matter of a Trade Regulation Rule on Over-the-Counter Drug Advertising [electronic resource]
This report supports amending the proposed Federal Trade Commission (FTC) Rule on Over-the Counter (OTC) Drug Advertising to insure better protection for children, illiterate populations, the deaf and the blind, from advertising on the air-waves. Several points are addressed: (1) the difficulties of...
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Full Text (via ERIC) |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1977.
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| Subjects: |
| Summary: | This report supports amending the proposed Federal Trade Commission (FTC) Rule on Over-the Counter (OTC) Drug Advertising to insure better protection for children, illiterate populations, the deaf and the blind, from advertising on the air-waves. Several points are addressed: (1) the difficulties of combining the rule making schedules of the Food and Drug Administration (FDA) and the FTC; (2) the nature of OTC advertising and labeling, particularly for large child audiences; (3) behavioral studies on techniques of television commercials; (4) ambiguous interpretations of FDA language on the part of those regulated; and (5) the vulnerabilities of the functionally illiterate, the deaf, and the blind. (DAG) |
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| Item Description: | ERIC Document Number: ED138277. ERIC Note: Some pages may be marginally legible due to small print of the original document; Photographs may reproduce poorly. |
| Physical Description: | 75 p. |