Activating, Measuring and Manipulating Interest in an Artistic Event [electronic resource] : An Initial Interest Modification Model / Robert O. Wyatt.
To understand better how reviewing and other forms of evaluative journalism influence audiences and to test a proposed model, a series of experiments on 410 undergraduates assessed how initial film-viewing interest level (low, medium, high) and review direction (negative, mixed, positive) affected i...
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Full Text (via ERIC) |
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1989.
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| Subjects: |
Internet
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| Call Number: |
ED310437
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| ED310437 | Available |