The Effect of Persuasion on the Utilization of Program Evaluation Information A Preliminary Study /

The Effect of Persuasion on the Utilization of Program Evaluation Information [electronic resource] : A Preliminary Study / Sandra H. Eason and Bruce Thompson.

The utilization of program evaluation may be made more effective by means of the application of contemporary persuasion theory. The Elaboration Likelihood Model--a model of cognitive processing, ability, and motivation--was used in this study to test the persuasive effects of source credibility and...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Eason, Sandra H.
Other Authors: Thompson, Bruce
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1989.
Subjects:
Administrators.
Cognitive Ability.
Cognitive Processes.
Credibility.
Evaluation Utilization.
Evaluators.
Graduate Students.
Higher Education.
Information Utilization.
Likert Scales.
Motivation.
Persuasive Discourse.
Program Evaluation.

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Call Number: ED310145
ED310145 Available

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