The Positive Effect of Neutral Information in Evaluative Journalism [electronic resource] / Robert O. Wyatt and David P. Badger.
Persuasion theories typically attempt to account for attitude change, but mass media reviews influence more ephemeral variables, the chief of which is "interest" in attending or otherwise consuming a cultural event or object. Reviewing and other forms of "evaluative journalism"--...
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Full Text (via ERIC) |
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1988.
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Internet
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| Call Number: |
ED296327
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| ED296327 | Available |