How Reviews Affect Film Interest and Evaluation [electronic resource] / Robert O. Wyatt and David P. Badger.
A study examined the effects of published film reviews on viewers' interest in and evaluation of the reviewed film. In the film interest experiment, 89 undergraduate students were randomly assigned positive, mixed, or negative reviews of a British film. The control group received a review of a...
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Full Text (via ERIC) |
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1984.
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| Subjects: |
Internet
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| Call Number: |
ED245250
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| ED245250 | Available |