Gratifications Sought and Obtained Model Specification and Theoretical Development /

Gratifications Sought and Obtained [electronic resource] : Model Specification and Theoretical Development / Lawrence A. Wenner.

Uses of the gratifications sought and gratifications obtained distinction in explanations of media effects have taken two conceptually distinct forms. The discrepancy approach poses that the difference between what is sought and what is actually obtained, expressed effectively as a discrepancy score...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Wenner, Lawrence A.
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1983.
Subjects:
Mass Media Effects.
Models.
News Media.
Programing (Broadcast)
Television Research.
Television Surveys.
Television Viewing.

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Call Number: ED239313
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