Communication Policy and Theory [electronic resource] : Current Perspectives on Mass Communication Research / Carl R. Bybee and Dudley D. Cahn.

The integration of American and European mass communication research models would provide a broader sociocultural framework for formulating communication policy. Emphasizing a functional approach, the American diffusionist model assumes that society is a system of interrelated parts naturally tendin...

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Online Access: Full Text (via ERIC)
Main Author: Bybee, Carl R.
Other Authors: Cahn, Dudley D.
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1983.
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Call Number: ED235522
ED235522 Available