Emotion Eliciting Qualities of Television Campaign Advertising as a Predictor of Voting Behavior [electronic resource] / John T. Masterson and J. Thompson Biggers.
Defining emotional responses as the interaction of three primary emotions occurring along pleasure-displeasure, arousal-nonarousal, and dominance-submissiveness continua, a study hypothesized that (1) a systematic relationship exists between the emotions elicited by the candidate and voting behavior...
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1983.
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Internet
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| Call Number: |
ED235519
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| ED235519 | Available |