How Films Function as Persuasion for the Mass Audience

How Films Function as Persuasion for the Mass Audience [microform] / Victoria O'Donnell.

Reaching millions of people weekly, film is possibly the most persuasive of all media today. Its success is due to the combination of the filmmakers' shrewd audience analysis and audience techniques with the medium's ability to involve viewers intellectually, emotionally, and even physical...

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Bibliographic Details
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Main Author: O'Donnell, Victoria
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1983.
Subjects:
Attitudes.
Cultural Influences.
Emotional Response.
Film Production.
Films.
Mass Media Effects.
Social Values.
Violence.

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