A Simultaneous Equation Model for Intervention in Communication Behavior

A Simultaneous Equation Model for Intervention in Communication Behavior [microform] / James E. Grunig.

As counterexamples to J. E. Grunig and J. B. Disbrow's probabilistic theory of communication behavior, which assumes that receivers have almost total control over communication behavior and that the only control possible for communicators is to limit communications to those publics most likely...

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Bibliographic Details
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Main Author: Grunig, James E.
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1979.
Subjects:
Audiences.
Behavior Patterns.
Communication (Thought Transfer)
Information Dissemination.
Information Theory.
Intervention.
Mass Media.
Media Research.

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