Management Consideration of Advertising Is It Worth the Price? /

Management Consideration of Advertising [microform] : Is It Worth the Price? / John M. Planchon and Marian L. Huttenstine.

This paper gives an overview of the legal environment of advertising as it is influenced by the Supreme Court and by the Federal Trade Commission (FTC) and provides some clues as to what advertisers might expect in that environment in the future. Using a thematic approach to examine the current FTC...

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Main Author: Planchon, John M.
Other Authors: Huttenstine, Marian L.
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1979.
Subjects:
Advertising.
Business Responsibility.
Communication (Thought Transfer)
Constitutional Law.
Federal Regulation.
Legal Responsibility.
Persuasive Discourse.
Supreme Court Litigation.

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