Measuring Potential and Evaluating Results. Managing Your Public Relations Guidelines for Nonprofit Organizations /

Measuring Potential and Evaluating Results. Managing Your Public Relations [microform] : Guidelines for Nonprofit Organizations / Alice Norton.

Guidelines for evaluating the public relations activities of nonprofit organizations are presented. Evaluation methods frequently include one of three major forms: (1) comprehensive audit conducted by a new staff member or an outside consultant; (2) regularly scheduled administrative review; or (3)...

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Bibliographic Details
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Main Author: Norton, Alice
Corporate Authors: Public Relations Society of America, New York, NY, National Communication Council for Human Services, Inc., New York, NY
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1977.
Subjects:
Data Collection.
Evaluation Methods.
Formative Evaluation.
Fund Raising.
Guidelines.
Information Utilization.
Nonprofit Organizations.
Organizational Communication.
Organizational Effectiveness.
Public Relations.
Publicize.

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