The Role of Institutional Research in the College and University Marketing Process. AIR Forum Paper 1978

The Role of Institutional Research in the College and University Marketing Process. AIR Forum Paper 1978 [microform] / Bruce H. Allen.

The college and university marketing system must be viewed as a separate but integrated area within the institution requiring its own planning and implementation cycle. The marketing concept as it applies to higher education means that a college or university exists to provide satisfaction to extern...

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Bibliographic Details
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Main Author: Allen, Bruce H.
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1978.
Subjects:
College Planning.
Decision Making.
Educational Demand.
Higher Education.
Information Needs.
Information Services.
Information Sources.
Information Systems.
Institutional Research.
Marketing.
Research Tools.
School Community Relationship.

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