The Cost and Value of Marketing Analysis. AIR Forum Paper 1978 [microform] / Fred Thompson.
Product-market planning is an inherently difficult practice. It aims at a match between consumer preference and institutional behavior. Unfortunately, consumer reactions to changes in institutional behavior are often highly uncertain. This paper assumes that institutional planners should neither ign...
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Format: | Microfilm Book |
Language: | English |
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1978.
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ED161346
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ED161346 | Available Place a Hold |