The Cost and Value of Marketing Analysis. AIR Forum Paper 1978

The Cost and Value of Marketing Analysis. AIR Forum Paper 1978 [microform] / Fred Thompson.

Product-market planning is an inherently difficult practice. It aims at a match between consumer preference and institutional behavior. Unfortunately, consumer reactions to changes in institutional behavior are often highly uncertain. This paper assumes that institutional planners should neither ign...

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Bibliographic Details
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Main Author: Thompson, Fred
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1978.
Subjects:
College Planning.
Cost Effectiveness.
Data Analysis.
Decision Making.
Educational Demand.
Higher Education.
Institutional Research.
Marketing.
Private Colleges.
Research Projects.
Resource Allocation.
Universities.

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