The Impact of Political Television Commercials

The Impact of Political Television Commercials [microform] / Lynda Lee Kaid.

For decades research on mass media in political campaigns has yielded little evidence of direct, significant effects. Most survey research on elections found adequate explanations for voting decisions while excluding the impact of mass media. Although the increasing use of expensive television adver...

Full description

Saved in:
Bibliographic Details
Online Access: Request ERIC Document
Main Author: Kaid, Lynda Lee
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1975.
Subjects:
Advertising.
Broadcast Television.
Communication (Thought Transfer)
Information Utilization.
Political Attitudes.
Political Influences.
Public Opinion.
Research Needs.
Television Commercials.
Television Research.

Internet

Request ERIC Document

PASCAL Offsite

Holdings details from PASCAL Offsite
Call Number: ED157127
ED157127 Available Place a Hold

Similar Items