Implementation of Various Semantic Differential Coding Strategies as a Function of Responses to the Ideal Source in the Prediction of Overall Credibility and Homophily

Implementation of Various Semantic Differential Coding Strategies as a Function of Responses to the Ideal Source in the Prediction of Overall Credibility and Homophily [microform] / Susan A. Hellweg.

A study was designed to investigate the consequences of various coding strategies on the semantic differential as a function of responses to an ideal source in the prediction of overall credibility and homophily. The study was also intended to provide additional evidence for the disconfirmation of t...

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Main Author: Hellweg, Susan A.
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1977.
Subjects:
Communication (Thought Transfer)
Credibility.
Elections.
Measurement Techniques.
Media Research.
Political Affiliation.
Political Attitudes.
Politics.
Prediction.
Public Opinion.
Semantic Differential.

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