Doctoral Programs in Marketing. Educational Workshop Series No. 2 [microform] / James E. Littlefield, Ed. and Donald L. Shawver, Ed.

The transcript of a workshop on doctoral education, this monograph is intended as an idea generator for those who teach doctoral students in marketing. Among the topics considered are the future of the Ph.D. in marketing, the ideal Ph.D. curriculum, the question of whether or not Ph.D. research can...

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Other Authors: Littlefield, James E., Shawver, Donald L.
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1977.
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Call Number: ED155993
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