Doctoral Programs in Marketing. Educational Workshop Series No. 2 [microform] / James E. Littlefield, Ed. and Donald L. Shawver, Ed.
The transcript of a workshop on doctoral education, this monograph is intended as an idea generator for those who teach doctoral students in marketing. Among the topics considered are the future of the Ph.D. in marketing, the ideal Ph.D. curriculum, the question of whether or not Ph.D. research can...
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Format: | Microfilm Book |
Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1977.
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ED155993
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ED155993 | Available Place a Hold |