Developing and Implementing a Marketing Strategy for College Recruiting and Admissions

Developing and Implementing a Marketing Strategy for College Recruiting and Admissions [microform] / Mark D. Johnson and Joseph E. Gilmour.

Analyzed is the development of marketing strategies at two major universities that have been successful in reversing enrollment declines that they experienced in the early 1970's. First, the organizational context of recruiting and admissions is examined, and the major phases of the admissions...

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Bibliographic Details
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Main Author: Johnson, Mark D.
Other Authors: Gilmour, Joseph E.
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1978.
Subjects:
Case Studies.
College Admission.
Declining Enrollment.
Educational Demand.
Enrollment Influences.
Higher Education.
Marketing.
School Schedules.
Student Recruitment.
Universities.

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