Using Television Commercials as an Instructional Strategy to Teach Persuasion

Using Television Commercials as an Instructional Strategy to Teach Persuasion [microform] / Jerry K. Frye.

This paper discusses the use of television commercials as instructional aids in the teaching of persuasion. Utilizing commercials in considering the sexploitation of women is recommended. The triadic relationship of advertisers, programmers, and audiences is discussed. Television commercials as inst...

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Bibliographic Details
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Main Author: Frye, Jerry K.
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1976.
Subjects:
Advertising.
Audiences.
Commercial Television.
Communication (Thought Transfer)
Mass Media.
Persuasive Discourse.
Publicize.
Teaching Methods.
Television.
Television Commercials.
Television Research.
Television Viewing.

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