The Perceived Influence of Children in Family Purchasing Decisions. A Comparison between American and Egyptian Families in the U.S.A [electronic resource] / Zeinab S. Habashi.
This study investigated the influence of children on family purchasing decisions across two populations, white Americans and Egyptian families residing in the United States. The study also sheds some light on cultural influences that determine consumer behavior of Egyptian American families as disti...
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Format: | Electronic eBook |
Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1994.
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Internet
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ED380355
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ED380355 | Available |