Representation of AIDS in Televised Public Service Announcements The Discursive Practices of Government in the Constitution of Knowledge about AIDS /

Representation of AIDS in Televised Public Service Announcements [electronic resource] : The Discursive Practices of Government in the Constitution of Knowledge about AIDS / Roger Myrick and Others.

Using a textualist approach (looking at meaning above and beyond overt message elements), a study examined televised public service announcements (PSAs) about Acquired Immune Deficiency Syndrome (AIDS) produced by the Ad Council and the United States Department of Health and Human Services. Both ads...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Myrick, Roger
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1992.
Subjects:
Acquired Immune Deficiency Syndrome.
Audience Awareness.
Discourse Analysis.
Federal Government.
Health Education.
Homosexuality.
Information Sources.
Mass Media Role.
Media Research.
Persuasive Discourse.
Television Commercials.

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Call Number: ED373367
ED373367 Available

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