Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (76th, Kansas City, Missouri, August ll-l4, l993). Part XI Advertising.

Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (76th, Kansas City, Missouri, August ll-l4, l993). Part XI [electronic resource] : Advertising.

The Advertising section of this collection of conference presentations contains the following 12 papers: "How Leading Advertising Agencies Perceive and Use Barter Syndication: A Pilot Study" (Sylvia M. Chan-Olmsted); "Three Giants--Leo Burnett, David Ogilvy, William Bernbach: An Explo...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Corporate Author: Association for Education in Journalism and Mass Communication
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1993.
Subjects:
Advertising.
Content Analysis.
Information Sources.
Marketing.
Mass Media Role.
Media Research.
Recall (Psychology)
Television.

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Call Number: ED362923
ED362923 Available

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