Departmental Textbook Publishing for the Introductory Communication Course [electronic resource] : Pedagogical Boon or Exploitation? / Craig Newburger and Others.
This paper examines departmental introductory communication course (ICC) textbook publishing practices. Two methodologies for the creation of campus-specific texts are examined--the use of a national publishing house and the use of a local commercial printer. Both options deliver unique advantages a...
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Full Text (via ERIC) |
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1992.
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Internet
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| Call Number: |
ED355604
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| ED355604 | Available |