The Marketing Aspect of Enrollment Management Evaluating the Impact on Recruitment and Retention in Institutions of Higher Education /

The Marketing Aspect of Enrollment Management [electronic resource] : Evaluating the Impact on Recruitment and Retention in Institutions of Higher Education / Josephine Grove.

This four-part thesis explores the development of enrollment management in higher education and assesses the impact of marketing on recruitment and retention. Part 1 examines the concept of enrollment management, a coordinated approach to marketing, recruitment, and retention efforts which emerged a...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Grove, Josephine
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1992.
Subjects:
College Planning.
Community Colleges.
Educational Research.
Enrollment.
Enrollment Influences.
Enrollment Projections.
Enrollment Trends.
Higher Education.
Marketing.
School Holding Power.
Student Behavior.
Student Recruitment.
Two Year College Students.
Two Year Colleges.

Internet

Full Text (via ERIC)

Online

Holdings details from Online
Call Number: ED354929
ED354929 Available

Similar Items