Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992). Part VIII Mass Media Effects.

Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992). Part VIII [electronic resource] : Mass Media Effects.

The Mass Media Effects section of the proceedings contains the following eight papers: "The Spiral of Static: A Multivariate Analysis of a Public Opinion Theory Applied to Perception of Radio Station Popularity" (Terry Wedel and Tony Rimmer); "More Than Just Talk: Uses, Gratifications...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Corporate Author: Association for Education in Journalism and Mass Communication
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1992.
Subjects:
Audience Analysis.
Audience Awareness.
Communication Research.
Foreign Countries.
Mass Media Effects.
Mass Media Role.
Media Research.
Radio.
Television.

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