Academic Preparation for International Pre-MBA's in Marketing

Academic Preparation for International Pre-MBA's in Marketing [electronic resource] / Kay Westerfield.

Adjustments to the case study approach are recommended to address three major areas of difficulty for foreign students in master's-level marketing education programs: (1) language-related problems; (2) unfamiliar class format and methodology; and (3) lack of cultural background knowledge. For l...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Westerfield, Kay
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1990.
Subjects:
Business Administration Education.
Business Communication.
Case Studies.
Classroom Techniques.
Course Organization.
Cultural Awareness.
English for Special Purposes.
English (Second Language)
Foreign Students.
Graduate Study.
Higher Education.
Language Skills.
Marketing.
Masters Programs.
Metaphors.
Second Language Instruction.
Skill Development.
Videotape Recordings.

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Call Number: ED334854
ED334854 Available

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