Political Polling and Public Knowledge

Political Polling and Public Knowledge [microform] / Dan Nimmo and Karen S. Johnson.

More than one-third of U.S. newspapers use various kinds of systematic survey research other than that provided by Gallup or Harris, and broadcast networks have polling units that are part of their news divisions. However, as most of the media employ them, opinion polls provide a genuine basis for &...

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Bibliographic Details
Online Access: Request ERIC Document
Main Author: Nimmo, Dan D.
Other Authors: Johnson-Cartee, Karen S.
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1986.
Subjects:
Attitude Measures.
Audience Analysis.
Community Attitudes.
Credibility.
Inquiry.
Majority Attitudes.
Mass Media Effects.
News Media.
Political Attitudes.
Public Opinion.
Social Attitudes.
Statistical Surveys.
Use Studies.

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