A Profile of Student Expectations of Graduate Programs in Higher Education A Marketing Approach. ASHE 1986 Annual Meeting Paper /

A Profile of Student Expectations of Graduate Programs in Higher Education [microform] : A Marketing Approach. ASHE 1986 Annual Meeting Paper / Judy Diane Grace and Jonathan D. Fife.

Characteristics and job expectations of students taking courses in the field of higher education were investigated, along with student perceptions of their programs. Findings may be helpful in making curricula responsive to student expectations and in developing marketing/recruitment strategies. Ele...

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Main Author: Grace, Judy Diane
Other Authors: Fife, Jonathan D.
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1986.
Subjects:
College Administration.
Course Evaluation.
Doctoral Programs.
Educational Background.
Employment Experience.
Expectation.
Graduate Students.
Higher Education.
Marketing.
Occupational Aspiration.
Postsecondary Education as a Field of Study.
Program Evaluation.
Student Attitudes.
Student Characteristics.
Student Recruitment.

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