Using Consultants in Institutional Marketing

Using Consultants in Institutional Marketing [microform] / Richard Alpert.

The ways in which consultants can be helpful in a college's marketing effort are considered. Market research and planning should commence about a year before the admissions cycle begins, and it is best for the college to engage in marketing before enrollments deteriorate. The institution must t...

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Bibliographic Details
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Main Author: Ram Dass
Corporate Author: American Association for Higher Education
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1985.
Subjects:
College Faculty.
College Presidents.
Consultation Programs.
Enrollment Trends.
Higher Education.
Institutional Advancement.
Leadership Responsibility.
Marketing.
School Holding Power.
Student Recruitment.
Teacher Participation.

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