The Marketing of Margaret

The Marketing of Margaret [microform] / Camille Elebash.

The 1983 British general election saw greater use than ever before in that country of sophisticated marketing research and techniques in the promotion of a party (the Conservatives) and a personality (Margaret Thatcher). With the help of an outside advertising agency, the Conservative Central Office...

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Bibliographic Details
Online Access: Request ERIC Document
Main Author: Elebash, Camille
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1984.
Subjects:
Advertising.
Elections.
Foreign Countries.
Journalism.
Marketing.
Mass Media.
Mass Media Effects.
Politics.
Public Opinion.
Public Relations.
Public Support.
Publicity.

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