Analyzing Student Perceptions of Two Measures of Diversity in a Public Relations Class

Analyzing Student Perceptions of Two Measures of Diversity in a Public Relations Class [microform] / John S. Detweiler and Frankie A. Hammond.

A study analyzed the effects of instruction in an introduction to public relations class on student perceptions of contrasting public relations communication styles. Two standard models, the traditional scales of family communication patterns and J. E. Grunig's triangular model of public relati...

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Bibliographic Details
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Main Author: Detweiler, John S.
Other Authors: Hammond, Frankie A.
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1990.
Subjects:
Attitude Measures.
Classroom Research.
Communication Research.
Content Analysis.
Family Communication.
Higher Education.
Instructional Effectiveness.
Models.
Public Relations.
Questionnaires.
Student Attitudes.

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